With so many “experts” offering opinions about the benefits of content marketing, it has become increasingly difficult to separate the tactics that work from the ones that sound great but fail to deliver. In this keynote, Sean Jackson explains how four content marketing tactics — podcasting, membership websites, adaptive content and curated email newsletters — drive superior financial results for organizations. As the CFO of Copyblogger Media, Sean provides unique insight with details on the behind-the-scenes actions and decisions that generate double-digit revenue growth. If you want to learn how content marketing tactics can generate significant financial results for your company, then don’t to miss our opening keynote presentation.
Sean Jackson, CFO, Copyblogger