Adthropology ™ – a word we use for the idea that the target audience’s habits and natural tendencies should drive everything. Applying the principles from anthropology, psychology and economics, our methodology aims to understand the target in order to refine a brand’s voice and increase the power of their connections.
In this session, we share examples of how customer behavior research can drive marketing campaign strategy, outcomes and natural points of interaction that marketing teams can tap into.
1. New ways to glean information from available behavioral sources
2. An understanding of how to learn and adapt based on customer behavior
3. Specific strategies to apply customer behavior insights
Kirsten Cutshall, President, Steel Branding