Branding is often thought of as a function of marketing. In many ways, it is – but branding is also a manifestation of organizational culture, which itself is influenced by the forms of play we use. In this talk, Neal Murthy will discuss how play – both informal and formal – can help organizations to create optimal organizational culture, create a robust brand and ultimately create greater brand loyalty and customer satisfaction.
1. Too often, organizations attempt to manage culture at the wrong levels.
2. Play is an essential component of any culture, including organizational culture.
3. The right organizational culture will lead to a stronger, more relatable brand.
4. Customer loyalty, customer satisfaction, and customer engagement can all benefit from a brand grounded in a culture of play.
Neal Murthy, Entrepreneur & Investor