If you think that remarketing consists of merely following anyone around who visited your website, you’re missing a huge opportunity. I’ll share with you real-life remarketing strategies I use for a range of clients including Raven Tools, Copyblogger and an NFL team. You’ll also learn practical remarketing examples for local businesses such as car washes, restaurants and conferences. While I briefly cover the basics of how remarketing works, this is an advanced presentation that takes a very deep dive into remarketing strategies from publicly available features as well as what’s in the future based on Adwords and Bing private pilot programs PushFire participates in.
-Learn about Adwords, Facebook and Bing remarketing.
-Learn how to replicate Facebook demographic targeting in Adwords remarketing campaigns.
-Learn how to play in SERPs you can’t afford without Remarketing Lists For Search Ads (RLSA).
-Learn one default setting that will break your remarketing campaign without you even knowing.
-Learn how to meet someone in person, and remarket to them online (oh, of course I will do this to you)
Sean Dolan, COO, PushFire