The Future of Analytics: Multi-Channel Attribution

Classroom 1 August 27, 2015 10:30 am - 11:10 am

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Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Join this session to learn how to track your visitor journey and make better decisions in your online marketing campaigns.

1. Advanced techniques with Google Analytics.

2. Using goal values for ad spend ROI calculations.

3. Understanding how different sources of traffic drive value