Electronics and machines have been communicating for years. However, the Internet of Things (IoT) reflects advances in mobile technology, network connectivity and data communication that allow for complex, real-time communication between machines and humans. The IoT has exploded. Already, the healthcare, retail, automotive and manufacturing sectors have seen a huge growth in IoT-related innovation – and it’s just getting started!
The IoT market is estimated to reach $7.1 trillion by 2020. As devices flood the market and connectivity and interoperability improve, marketers and manufacturers need to understand how connected things are disrupting the consumer experience, product innovation and customer relationship management. Whether you’re an entrepreneur, marketer or C-level executive, discover why and how the Internet of Things can help your business.
This session will get you up to speed on these IoT topics:
1. Understanding the unique proposition IoT presents, including the key value drivers of predictive intelligence, automation and real-time consumer communication
2. Finding out how IoT-enabled customer intimacy can lead to more conversions and higher brand advocacy
3. Identifying inroads to launching your own IoT journey, regardless of your business or industry
Kim Adams, Director of Mobile Solutions