To be More Human, Be More Useful: One Brand’s Journey into Bot

Match Box 4 September 14, 2017 2:20 pm - 2:50 pm

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Jill Noble

As the Pennzoil brand continues to establish itself as a premium synthetic oil to consumers of all types, a critical challenge still needed to be addressed regarding how to provide consumers with timely and relevant information that encouraged purchase and loyalty to the Pennzoil brand. So how does one simplify the consumer oil change process, provide prospects with a way to get guidance on their terms and lead to them choosing Pennzoil products over competitors, all in a single, frictionless tool? Hear one brand’s journey into bot automation, while avoiding the all-too-common pitfalls of trying to promote personality over utility.

Jill Noble, Digital Marketing Manager – North America Shell Lubricants | Pennzoil, Quaker State, & Shell Rotella Brands &
Raqib Sheikh, Director of Brand Experience JWT Atlanta | Pennzoil, Quaker State, & Shell Rotella Brands