Founder - RedShift Writers
One of the top copywriters and content strategists in Houston, Cohen is the Founder and Lead Writer at RedShift Writers, LLC in Houston, Texas, the only Houston company focused solely on writing for businesses. Throughout his successful marketing career, Cohen has cultivated copywriting strategies that stir interest, stimulate action and sell products.
Cohen’s copywriting is based on the following principles:
EMOTION: As the most powerful human motivator, our feelings encourage us to take action. Writing in a way that spurs emotional response is one of the major keys to producing persuasive copy.
KNOWLEDGE: Know how to write. A writer should understand messaging, tone, timing, length, and rhetoric- and how to use linguistic concepts to communicate with clarity and conviction.
DILIGENCE: A writer must never miss a deadline. Writers in the modern digital era should be self-propelled and finish projects to the satisfaction of both client and colleague. If you want to write copy, you should be a sucker for completing projects before their due dates.