President - Steel Branding
With a degree in Anthropology, Kirsten Cutshall provides strategic direction from audience insights. Kirsten dives into the unique challenges of each brand and then lays out a vision that will affect the changes in public perception needed to reach our ultimate goal. At the agency, she stays on assigned accounts to measure effectiveness, makes strategic adjustments and innovations, and drives the team’s ultimate performance. Kirsten has a skill for building brand while generating demand.
Kirsten’s past experiences includes work for a broad base of Fortune 500 clients as Principal at Tocquigny Advertising, Interactive + Marketing, and prior to that at DDB Worldwide. Kirsten’s client experience includes leaders from a wide range of industries such as Prudential, HP, Embassy Suites, Dunn & Bradstreet, Nickelodeon, and many more.
Kirsten is a recognized speaker on brand experience creation and social media. She has a degree from Southern Methodist University and is a member of the American Anthropological Association.