INTERACTIVE STRATEGIES CONFERENCE, put on by Houston IMA, is the premiere digital marketing event of Houston and comes to us once a year, every fall. The conference explores emerging trends and best practices in marketing, design, user experience and strategy that inspire creativity and conversions. Houston marketers, corporate teams, entrepreneurs and more look to IS for industry-leading speakers and strategic content.
Conference sessions for IS17 will run in as a single-track, 13 speaker series on September 14, 2017 at MATCH (Midtown Arts & Theater Center of Houston). The conference will consist of 3 keynotes and 10 other speakers each bringing a unique perspective on what the digital marketing space looks like today and tomorrow. Enjoy breakfast, lunch, a networking happy hour and a full day of applied knowledge you won’t find anywhere else.
NOT A ROBOT: The Modern-Day Human Marketer
The theme for IS17 is NOT A ROBOT: The Modern-Day Human Marketer. This theme was born from a major industry gap that we (ourselves included) have created from the ever-growing digital age. Taking a step back you’ll be reminded just how important humanization is for digital strategy and marketing in business. H/IMA and our sponsors agree, digital marketing is better when people are present. Every marketing tactic needs interaction between business and consumer, marketer and strategic plan, man and machine.
This year our 13 speakers will all help bring back the “human touch” to digital marketing. With unmatched innovation, infinite brainpower and smiles all around, we can continue growing Houston business in a way that doesn’t lose sight of why we do this in the first place. Join us. You’ll be glad you did.